After having his first 20 customers handed to him through connections built freelancing, Aaron has spent over a decade creating and scaling a marketing platform specifically for Insurance Agents. In our conversation he breaks down the turning points and growing pains as he has scaled this niche product. (11:14)
Also, Brian answered this question on YouTube, 6 Business Models in Productized Services.
- One-Time Projects
- Recurring Services
- Unlimited Model
- Coaching / Done With You
- Software With A Service
- Productized Consulting
Brian digs into each of these models and more. (1:55)
[27:00] – There is reach and a clarity of purpose when focusing on only a single vertical.
[38:30] – An effective sales call does not mean showing how your product looks. Sometimes the most effective sales approach is nailing down the value provided at a higher level.
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