Starting with scratching her own itch and leveraging her pre-existing inroads, Dina Eisenberg launched OutsourcingEasier.com to help other entrepreneurs like herself with the daunting task of finding a good Lawyer, CPA and Bookkeeper.
In this coaching session, we dug into these questions and more:
How to market and position a service like this
How to grow (or not grow) the “product ladder” for this business
Ideas for packaging up this service into smaller chunks with higher-value up-sells
In this solo episode, I share the audio of my new workshop called What “Productizing” (really) means in 2021. In this talk, I share 3 new concepts to help you think differently about how you can level up and grow your service business in 2021.