Starting with scratching her own itch and leveraging her pre-existing inroads, Dina Eisenberg launched OutsourcingEasier.com to help other entrepreneurs like herself with the daunting task of finding a good Lawyer, CPA and Bookkeeper.
In this coaching session, we dug into these questions and more:
- How to market and position a service like this
- How to grow (or not grow) the “product ladder” for this business
- Ideas for packaging up this service into smaller chunks with higher-value up-sells
- Pricing strategies