In this interview I talk to Jane Portman of UI Breakfast (podcast) and Userlist (SaaS). UI Breakfast is a podcast with a rockstar line-up of guests who are industry experts sharing actionable knowledge — so that you can apply it in your business today. Userlist is a Saas for SaaS businesses focused on behavior based customer messaging.
In this episode Jane digs into the weeds of what is was like growing UI Breakfast and how that has changed now she is running a SaaS full-time. We then dig into her experience growing Userlist and how the phrase “long, slow SaaS ramp of death” can be true, but how designing your business for a market you are passionate about helping make all the difference. (2:06)
[18:39] Finding a purpose that you are invested in is a lot more sustainable than being “in it” for the money.
[19:20] Marketing becomes easier and genuine when you’ve found a business with a purpose that resonates with what you care about.
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- Jane’s company, Userlist
- Jane’s podcast, UI Breakfast
- Jane on Twitter
- How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
- Userlist’s guide to SaaS user onboarding
- Inspire, Not Instruct: How We Do User Onboarding at Userlist
- Start With Why
- The Infinite Game
- Productized Community