In this interview I talk to Jordan Johnson of RipplePop. RipplePop is a Productize service model that may sound familiar, but it has a twist. RipplePop is a WordPress Developer as a Service. However, instead of tackling small maintenance from any available developer, they provide a dedicated developer for each client and a range from part-time to full-time hours.
Jordan breaks down the origin story for RipplePop, how they recognized the commoditization of the WordPress Developer market, and the steps they took to keep their service relevant and profitable. He has a strong opinion about the type of company he and is co-founder are trying to build and it is a great interview. (1:50)
[15:30] – It is okay to stop somewhere healthy. As a service business, you can keep it in a profitable location without scaling, and use that to fund the next opportunity.
[26:15] – Opportunities do not always have to be a grind and pulled up from your bootstraps. Just as viable is being open and watchful for the timing of an opportunity. Sometimes you try to make it happen, other times it just falls into your lap and is up to you to take advantage of it.
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