Mike Taber’s AuditShark software struggled from the classic challenge that most businesses selling to the enterprise face: Extremely long sales cycles. We’re talking 6 to 12 months or longer just to close one sale.
In 2015, Mike decided to offer a Productized Service along with his server auditing software. And within 30 days, he made 3 sales! Talk about a turnaround with a simple tweak to the way it was sold.
The specific challenges with long sales cycles
The customer conversations that led to the idea to productize his software service
How Mike launched the new offer using a single webinar
The mechanics of delivering the service and scaling it.
In this solo episode, I share the audio of my new workshop called What “Productizing” (really) means in 2021. In this talk, I share 3 new concepts to help you think differently about how you can level up and grow your service business in 2021.