Paul Jarvis is on the call today. He talks a lot about this concept of building a minimalist business which really got me thinking. We talk about how this concept relates to profitability and lifestyle, but as well as business and personal growth.
We spend a chunk of time talking about his upcoming book, Company of One. For this one he’s going the traditional publishing route. So I asked him what’s like to find an agent, an editor, a publisher, and how works the hole process, including deal packages.
We also talk about software, infoproducts, growing an audience, and how his newsletter evolved from 12 to thousand of people.
[3:40] The concept of minimalist business and keeping it solo.
- “I can make more many [either increasing revenue and time dedicated to the business, or] if I make the same amount but spend less to make it.”
[13:13] How Paul vets ideas to avoid the shiny object syndrome.
- “Smaller decisions aren’t that scary to make”
[25:48] His transition from consultant to more passive revenue through content marketing.
- “It’s the difference between hiring an expert or a technician. I’ll prescribe what my problem is, instead of what I want the solution to be”
- “The problem with many consultants, is that they put themselves in a position to be told how to do their work”
[37:18] Paul’s new book “Company of One”. From the idea, to the process of hiring an agent, pitching, writing a book proposal and publishing the traditional way. Details including book deals, royalties, and distribution.
- “I found that if you question things then you don’t necessarily need to solve every problem with more [growth/revenue]”